Starting a new retail business can be a complicated situation to many as the task comes with excitements, challenges, adventures, and the feeling of accomplishment whenever you achieve something. One of the most regular challenges that individuals face when they decide to start a new retail business is how to start (the process) and where (the location) to start. The comforting fact is that no matter how the challenge of starting up the business may arise for you, there are sure ways to handle and overcome them. In this article, you will find an ultimate checklist to help you in successfully starting any retail store of your own. The content of the list will go a long way in helping you overcome the various challenges associated with new retail businesses.


  1. Get a good business idea for yourself

The saying that ideas rule the world is both familiar and right. It applies to the business community as well. The primary step in starting any business (both retail and otherwise) is to sit down, observe and come up with a business idea which may be an unfulfilled need around your location and suits your target market at the same time. With a good business idea in place, other things would fall into place.


  1. Ideas can be tested. Test yours

Despite the fact that coming up with ideas is wonderful, it should also be noted that ideas can fail if not tested and proven. Starting a new retail business is a huge commitment, and something you should be sure is going to work. So once the idea comes, check if it’s feasible or not, identify the competitors, the market response towards the idea and see if you have enough skills, knowledge and the right materials to carry it out.


  1. Have a business name

It may not sound like a serious point to note but believe it! Naming your new retail business is something worth taking time to decide. This requirement is because the name of your company immediately becomes its identity and brand. In coming up with a name for your business, consider the peculiarities you have and also ensure you don’t choose a name already in use by another service provider, especially around the locality.


  1. What are the Cost Implications?

Any new business needs capital (either big or small). This next step is about sitting down to figure out the cost of starting the business. It may be small enough to handle, or it may be enormous that you may need to get helpwith. Whichever way, do find out the financial implications of the business.


  1. Come up with a Business Plan.

This is just referred to as the outline for your new retail business. In a business plan, you need to write down your ideas, the strategies for marketing, and the capital needed. The next step is to prepare reports for the next 2-3 years. This plan can either be made by you or a contracted expert you have hired.


  1. Register and get a License.

Having done the things listed above, you are about to start your business. All that you need to do is register your business. This procedure secures your business with a license and permission from both the state and the local agencies to run your business without interference.

With the above list, you can successfully start a retail business of your choice. However, once the business has started, there is still work to do to keep it growing and for acquiring new customers. Hence, relenting is not an option. Always be willing to do more!



Every retail store owner understands very well the role effective marketing plays in the growth and success of their business. They know and believe that with the high level of competition in the business world, a retailer who fails to create a winning market already starts losing out on consumers. Even though all retailers have acknowledged the fact that marketing can be very challenging stressful, it still occupies the top spot on the priority list for moving any business forward.


Over the years, some retailers have brought a certain level of creativity into marketing and as a result, have taken their retail shops to a dream shop; others have applied psychological knowledge and skills in handling or winning customers. Here, we help you as a retail store owner to understand the top five (5) winning marketing tips for your retail shop.


TIP 1: Have an Online Customers Community.

The effect of social media on the trend and flow of business cannot be over emphasized. Retail shop owners can take a huge advantage of the social media as it builds an online community for their customers and even for prospective clients. In this online platform, information can be passed at ease, any time of the day, at low cost and to a larger audience. An online community also makes the retailers receive constant feedback from customers about the services rendered and the kind of services they look forward to acquiring.


Another important aspect of online customer’s community is that it makes you a brand which is marketable and in turn, encourages your customers to be a part of your marketing team by just adding a family or friend to the community. This online community can be established through Facebook and Twitter accounts, email marketing, WhatsApp groups, etc. To keep these platforms going, you must always endeavor to inform, engage and also interact with your customers, not forgetting to entertain them as well.


TIP 2: Motivation with Urgency is the Key to Action.

A lot of times, customers need some motivation for them to visit your shop to make purchases. This motivation can be low price, discounts, gifts per purchase, etc. While every retailer needs to keep these motivations coming once in a while, it is also important to make them see the need to take action on time. This action can be taken by placing a timeframe for these lures and also providing a limited supply of a particular product on discount. It would help your customers see such discounts as an opportunity which may not come by again.


TIP 3: Be a Reliable Resource.

Customers are always looking for someone they can trust with their purchases. Some clients come to buy gifts for their loved ones and may not have a perfect choice in mind. Helping them make a solid choice is important. That would help them to always come back for more help.


TIP 4: Let inexpensive and accessible products be at the entrance.

You can always put customers in a shopping mood each time they come to your shop by putting the products on the door post that are very attractive but inexpensive. By doing this, your customers will always be in the mood to start buying right from the shop’s door.


TIP 5: Be Useful Locally.

Beyond the product you sell, retailers should learn to be a bit more helpful to the area, community and local families around them. This position will help people understand that you care about their environment.



Running a retail shop can be challenging and marketing it even more so! However, following these five tips can substantially aid in winning over the customers a great deal!



Customers and accessibility status are essential to the growth and success of every business. Without customers, businesses fail to thrive. It is also important to know that beyond just having customers, building and maintaining a healthy relationship between the management, staff and the customers are also a vital tool in business development. Customers need to be happy, and that’s your job as an entrepreneur. Happy customers are seen as important keys to the success of any business; when they are happy, they tend to make more purchases in addition to recommending your business to their family and friends.


On the contrary; when your customers are unhappy with the services rendered, not only will it stop them from making any other transaction but it would also lead to bad word of mouth. Hence, customer satisfaction is the number one priority. We will help you accomplish that by listing five simple ways to get your customers happy and smiling.

Try to maintain healthy relationships

One of the most proven ways to keep your customers happy is when you go out of your way against all the odds to ensure that your customers are satisfied. As it takes time to build these healthy relationships with your clients, it is worth prioritizing this task to build and maintain it. Research has shown that retaining an old customer is easier than winning over a new one. When your customers know and trust in your services, it gives them the confidence to keep coming around for more purchases.

Reward loyal customers

When customers receive rewards, discounts or gifts for their purchases, they are always happy. This measure is a way to get them more committed to your business and increase their desire to be loyal to you. These rewards can come in the form of discounts on items purchased, free trial on new products, gifts, dinner tickets, loyalty cards, and awards, etc.

Build and maintain trust

Customers want to be able to believe in your words about your products and services. Many of them are not used to the functionalities of a product, and they want to hear the truth from you. No matter what it takes, build trust among your customers by telling them the truth about all your products – both negative and positive. Also, inform them of the latest changes regarding a product. It takes truth to be a customer of a business for a long time.

Don’t make promises you cannot keep

Customers are sensitive to every promise you make. When you make them a promise, they expect you to keep your words. Most times, you are tempted to over promise and exaggerate some things just to make them happy, but the truth is that when these promises are not fulfilled, you will only succeed in showing your clients how unreliable you can be. So next time you want to make a promise, make sure it’s something within your power to grant.

Always listen to the customers and respond effectively

Once in a while, your customers are likely to come up with a complaint about one of your products and/or services. Your ability to listen to them and give an effective response can be a huge key to making them happy. In listening and responding to your customers, you must bear at the back of your mind that they always have the right to complain when things don’t meet their expectations. In responding effectually, let them know you care and that you are willing to get the issue resolved in the shortest time possible.

Last few words

Ergo, we can establish that customer service goes a long way in building a business and seeing it thriving. That is exactly what Payworld strives for with its premium services. Visit to try their personalized services now!


Increase your sales with these time-tested ways

In this era of increasing competition from big retail stores and large e-commerce companies, it is important for a small business to have strong sales. Failure to do so, the business may stagnate and may end up closing shop. As a business person, you must examine ways to sell your products and services to boost your sales and effectively improve your bottom-line. If you are a small retailer, here are some of the ways in which you can increase sales:

1. Local Advertising and word-of-mouth

Local advertising can be done through the normal channels of TV, radio, and newspapers. You can promote your basket of goods and services through the traditional channels. If cities/towns with good internet connectivity, you can also promote your retail outlet online. You should also try to build a strong word-of-mouth marketing channel, as that channel works the best in smaller towns and cities.

2. Offer Money Transfer and Mini ATM Services

Sometimes the bank may have closed because time has elapsed and the ATM is far off. Still, a client can be able to send money to a loved one through your store if you partner with Payworld through their money transfer system.

You can also have mPoS system that allows a client to withdraw up to Rs. 2,000 .This can greatly increase your sales revenue.

3. Sale of Bus and Rail Tickets

People have to travel, and the most common form of travel is either by bus or rail. By partnering with Payworld, a retailer in a small city can help its customer’s book tickets for bus, train or even an airplane. This added convenience for your customers increases their loyalty and your sales.

4. Offering Mobile Recharge Services

When people come to your store, they should be able to charge their mobile connections for airtime and data packages. This would bring repeat business and foot traffic to your store, and soon you will have more clients than his competitors because of these essential services.

5. Inside your store

As a business person, you must start looking at every person who enters into your store as a potential buyer. To make this possible you must ask yourself how your store looks like from the inside. Some things that can be done on the inside of the store include:

  • Counter position: Should be in a place where you can be able to greet the customers as they come in.
  • Shop signage: Should be able to guide the customer well.
  • Customer service: Your staff must be warm, kind, trustworthy and have knowledge of the product. They must wow your customer with their information. Be fast to get what the customer needs.
  • The point of Sale: Upselling can be done by partnering with Payworld to offer services such as DTH recharge, paying of insurance premiums, flight reservation, etc. This can significantly increase sales.


6. Offer Sales incentives to your Employees

A time-tested principle to reward employees this can work wonders on your sales you one can able to:

  • Give commissions per product sold.
  • Give rewards to the employee achieving the highest sales such as gifts or promotions.


7. Run a Customer Loyalty Program

You can run a reward program where a customer is rewarded after achieving certain criteria. You can offer this by way of discounts, gifts, coupons etc. This can make bring loyalty of clients hence increasing sales.

By partnering with a company such as Payworld these time-tested tips can help small retailers in cities as well as remote areas to increase their sales hence their profitability. Why don’t you try them and see your business grow and flourish.


Ways to Turn Your Business into an E-Business

Many companies have come to the realization that they cannot do business in the old fashioned way of renting an office, advertising on TV, radio, and newspapers, hoping to get a hold of a lot of customers. Times have changed, and the internet has become the best way to do business. Many business people have realized that there are tremendous benefits in changing from conventional business methods to e-business.

Assisted e-commerce

This is whereby a person is influenced and assisted in doing an online e-commerce transaction. Retailers can partner with a company such as Payworld to assist public to access e-commerce services such as bill payments, bus/ railway/ air ticket purchase, money transfer services and mobile/dth recharges. In this case, a retailer benefits as he gets additional income alongwith his or her existing business.

Some services that can be offered in order to turn your business into an e-business are

1. E-shopping

By partnering with Payworld, a retailer using their application can assist a customer to do their online/ e-shopping. They can view and select the goods they want, and they will be shown the estimated number of days in which the product will be delivered and the available payment modes. When the goods arrive, they will be carted to the customer’s address.

2. Have a Money Transfer system

With the world going cashless, more and more people are embracing the digital way of doing things. Nowadays money is kept electronically and can be transferred to another person. By partnering with Payworld, a retailer can assist their customers for transferring money to another person. In the process, the retailer makes extra money. This method of electronic money transfer has become a boon to the public as now the hassles of going to the bank, standing in long queues and filling out forms are entirely eliminated.

3. Payment of Bills

You will be able to pay for insurance premiums of your customers by using Payworld platform. Moreover, you can use the same platform to recharge DTH services, all of this happens in real-time. Other bills that can also be paid using the system are land line bills, electricity bills and post-paid bills. All these services will invite customers in, and in turn, can greatly improve the retailer revenue stream.

4. Travel Services

A retailer will be able to offer ticket booking services to the customers. With an online travel ticket booking service, a retailer can help customers book train/bus tickets or even airline tickets. The added service could really increase a retailer’s client base as people are fed up with standing in long queues to book their travel tickets. Ticket cancellations can also be done through the retailer.

5. Hotel Booking

Incorporating Payworld’s e-commerce services into your business will also grant you the ability to book hotel rooms online for your customers. Being a retailer, it gives you a huge advantage as you can now expand from your current business ways and step into the online way of helping customers. Booking hotel rooms is always a daunting task for customers and helping them out will surely garner you their loyalty and new business prospects.

6. MPOS/ Mini ATM devices

You can provide facility of Debit / Credit card payments to your customers. By using ATM/Debit card withdrawals upto ₹2,000 can be also made by customers through MPOS  devices which is also known as Mini ATM. Retailers will have the sufficient support to offer such services when they partner with Payworld Company.

For retail businesses especially in the rural areas and semi-urban areas, e-commerce is the way to go. By partnering with a company such as Payworld, they will be able to offer extra services that will greatly help in simplifying the lives of the locals and also create additional income for their businesses. To know more about services of Payworld , visit: or register directly at to start using our services. Invest Less, Earn More !!!



Top 7 Customer Service Tips to Attract and Retain Customers

The customer is the king, no matter which business you are in. This is especially true for retail. Without the customer, retail is nothing. The key to great customer service is to serve with a smile. However, there’s more to what it seems to be. Here are 7 tips that will surely help you to attract and retain your customers:

  1. Treat the customer as a friend

The key to making best connections is to be friendly. If you want the customer to stay, you’d better try to be their friend. As a customer, the person is bound to feel comfortable in a friendly environment. Make short conversations wherever you can. It will make their day. Offer them advice. Tell them about new products/services that will make their lives easier. And most importantly, don’t forget to smile.

  1. Offer perks

Everyone loves a perk, an upgrade or a discount. Try to fit in great offers and discounts wherever you can that can benefit both you and the customer. For example, if your online portal offers transportation booking, try to throw in an affordable insurance that can cover baggage costs, damage costs, or even mild accident costs. Give them incentives for higher transaction volume. These perks will definitely bring customers back to you more often.

  1. Listen to your customers

If there’s one thing that customers hate, it’s being ignored as a customer. To receive praise, always make sure that you can treat their woes. Your staff must be trained to patiently listen to customers and guide them through uncertainty into the clearing. Also, listen to their needs and demands and cater to those. If the customers are looking for new products, arrange them at your outlet. If they are looking for new ways to pay, get an mPoS from Payworld.

  1. Stop talking. Show them what you have

In today’s world, no one wants to listen to how good you are. It all depends on action and services. Be quick and never try to over-please the customer. You need to think like them. Serve them exactly what they require and nothing more. And most importantly, don’t brag. If you’re good at what you do, then fame is not too far behind. Anticipate your customers’ needs and give them personalized solutions.

  1. Advertise right

Advertising is an art. The point is to somehow make people aware of your service or product without constantly badgering them about it. Make quirky ads, post in the newspapers, make it to internet advertisements, etc. There’s a plethora of options available today thanks to the concept of digital marketing and technology. Build a word-of-mouth channel. All this can help you get more footfall to your store.

  1. Keep up with the times

Times are changing and so are customer needs and behaviour. Similarly, your services need to be up to the requirements. If your product or service caters to the trend, you’re a winner. Listen to your customers’ demands, change your ways, better your products and offers.

  1. Go digital

With the whole world going digital, you can’t afford not to. Customers expect multiple modes of payments, online shopping, train booking and other such conveniences. By partnering with a company such as Payworld, you can offer these and much more with complete ease.

By implementing these tips, you can see results in your business within a few months.

Payworld has been helping retailers grow and be successful through its plethora of services. Join Payworld to scale your small business to the heights you never dreamt of. To register with us, click here: 


Payworld – Empowering people financially

We know how hard it is to start a fresh venture in India. People are so dependent on conventional ways and systems that they become hesitant to change to new ways. I believe that a successful venture is something that makes people rethink their conventional methods. A change that is not forceful, but gradual yet a turn to a brighter future. I became a part of this change, and I will share my experience, later on, to show you how it has changed my life.

Since India is giving much importance to making a digitalized country, getting your business online is the future. I understood this notion, and I wanted to be part of this movement. So I started to find the best solution to find the best people to do business with and take my business to further heights.

The first solution that I came up with was to buy a share of the mobile retailers so I could start my recharge and payment solution services. But the drawback was that I had to buy expensive hardware and remit huge upfront fees to agencies just to have a go at starting online services. For a small time businessman like myself, this did not seem a good choice. Doubts began to rush into my mind. So, I decided to go with just starting a simple mobile recharge business to go as my side business. It can easily be maintained in my shop and will generate an extra bit of income without a huge risk factor. But in my mind, I was sure that owning just a mobile recharge service isn’t the future I was looking for, it’s an ordinary side business that everyone does.

when I was looking online for new business ideas. I came to know about Payworld.  I came across the basket of services that Payworld offers and the low investment required to start the business, and that is when my life changed. Payworld offers Mobile recharges, DTH recharges, Train/Air/Bus Ticket booking, Money Transfer ,  Hotel Booking and many others services to their partner retailers. Their platform is robust and high tech and their customer support is designed to help retailers all over India to effectively use their services and resolve any problems easily. The retailers can offer all these services to the public, so whenever a customer uses a Payworld service through the retailer, the retailer will earn a percentage of the transaction amount as profit. The best part is that I can give these services to my customers either by using my Smartphone or my computer. The only investment Payworld asked me to do was of  ₹ 1000/-, and now this side business of mine is earning me close to ₹30, 000/- a month. Payworld gave me the keys to my future.

With Payworld, not only do I have access to their basket of services, but I also automatically become a part of every new technology or service they roll out. Now I have also become a Payworld GSP (GST  Suvidha provider ) Kendra. Payworld is one of only 34 approved GSP’s in India! With the new GST tax regime, there are many other businesses who need help filing their GST returns. The word is spreading fast and people are coming to my store asking for help in filing GST return for their own business. This has led to increase in number of walk-ins to my store! Needless to say, several of those walk-ins meant additional business for me.

A partnership with Payworld has proven to be the best business decision I have ever taken. If you also want to change your life, simply fill this form:  and get ready to scale new heights!


5 Smart Ways To Do Business In The New Cashless Economy

With the Indian economy going cashless, there are many opportunities for businesses to do new things and find new business avenues. A cashless economy is an economy which doesn’t use the traditional notes and coins as a means of trade. Instead, it uses cashless means or electronic means. So all the businesses, whether small or big, must prepare or they will not survive in the long run. So here are a few smart methods to do business in the cashless economy-

  1. Set up mPoS system

Debit and credit cards have been used to make payment for both goods and services for more than a decade now and with the economy going cashless, the same cards can be used for withdrawal purpose. So make sure you partner with the correct service provider and get your mPoS ready to accept payments directly into your bank account. Ensure that the mPoS you get accepts all the major credit, debit and prepaid cards around the world. Getting an mPoS from a company like Payworld can help you increase your sales!

  1. Set up a recharge point in your shop!

A recharge/bill payment service is a great way to attract walk-ins to your store. If you enable this service at your shop or retail outlet, you can help customers recharge their Mobiles/DTH and almost all the household bills can be paid online. The major advantage in doing so is to free the public from the inconvenience of long queues. Such services provided by Payworld will enable you to attract more customers into your shop. In no time, your customer base will increase considerably.

  1. Have a money remittance system

We have always thought of banks as the only way to remit or transfer money to a person or an account. The per day money transfer rate has been on the rise. With the economy going towards a cashless system, the number of money transfers through electronic means is expected to rise significantly in the coming years. One of the smart solutions offered by Payworld is to enable small businesses and retailers to incorporate money remittance services into their businesses. With the help of this service, the retailer can help customers /walkins to do money transfers from their shops itself. Having an advanced feature like this in your business will help you grow your business

  1. Provide e-commerce services

You can help your customers order products online and pick up at your outlet. This assisted e-commerce model will not only help you be a part of crores worth of e-commerce market, but will also get you more customers as they see your shop as the place to get anything from anywhere. In addition, you can offer travel services such as e-ticketing for train, bus, air and hotel bookings. You can tie up with a provider like Payworld and extend all these services to your customers.

  1. Train your staff

With the economy going cashless, many people will be forced to use a system they are not comfortable with to survive. Therefore it’s crucial for you and your employees to know how to operate all these payment services  which effectively help and guide your customers to use these services.

These tips will help you grow your business in this era of fast technological advancements. Join hands with Payworld to offer new-age services in a fast and efficient manner to your customers. Payworld has been helping retailers nation-wide to grow and earn more income. To join the revolution, sign up here: